Digital Marketing Tools And Software
Nowadays, most modern marketers rely on digital marketing tools and software to drive leads, sales, and build brand awareness.
Using the right digital marketing tools and software will help them save time in their marketing efforts, whether analyzing campaign data or fine-tune their social presence.
It also frees their time in creating more valuable content for your audience.
As such, we put together an all-inclusive list of best digital marketing tools and software for marketers of all shapes and sizes to accelerate their business success.
The platform we recommend for you is the Wealthy Affiliate. It is an All-Inclusive platform that teaches you to help build a money-making site from scratch.
There are 2 core courses you can pursue. The first course is Online Entrepruers Certification, which teaches how to build a niche site that resonates with your passion, and interest.
Secondly, the Affiliate Bootcamp teaches you the process of creating and establishing a business in a niche related to the promotion of Wealthy Affiliate.
Web Hosting Providers
Every successful website needs a reliable, ultra-fast, and secured web hosting provider. Since more than 30% of the websites built on the WordPress Platform, we have selected the followings best-Managed WordPress hosting providers-you can rely on:
Wealthy Affiliate Managed WordPress Hosting
We are using the premium Managed WordPress hosting service with Wealthy Affiliate, and all our websites built with WordPress.
Besides, its Site support is excellent and working around the clock to resolve your website and hosting issues.
Their price of USD49 per month or USD495 per year for hosting 10 websites is the most economical than other hosting companies.
Moreover, it also included education, keyword & research tools, and affiliate program, all under one platform.
The main key features of Kinsta Managed WordPress Hosting are:
- PHP 7.2., 7.3, and 7.4
- WP-CLI, Composer, and Git
- Staging environments
- One-click cloning
- Free SSL and CDN
- Daily Backup
- And more
Their price plan started from USD30 per month for 1 website to USD1,500 for 150 websites. All these plans included free migrations and a hack fix guarantee.
Plus, there is plenty of add-on such as elastic, Redis, Nginx, extra backup, and disk space add.
Additionally, their WordPress developers and experts always there to help you out with any issues you may have.
Their WordPress hosting plans start at just $3.95 per month for 1 website with 50 SSD GB storage, and as your business grows, you can always upgrade to the Pro plan.
On top of that, you also get a FREE Domain for 1st year, a Free SSL Certificate, hundreds of theme, plugins, and automatic WordPress Install and Updates.
You can also purchase additional domains at BlueHost. Just key in your brand name in the widget, and you'll get an instant result, whether your ideal domain name available or not.
Their basic, Managed WordPress startup plan starts from $6.99/mo (discounted from $14.99/mo) for 1 website.
SiteGround has hosted more than 2,000,000 domains and kept its customer satisfaction rate of 98% and even increased it every year for the past five years.
It provides you the space and a ton of support features, add-on, and expert support so you can have the website of your dreams.
Keyword Research Tool
But remember, keyword stuffing is definitely no, no!.
Types of keywords
- Short-Tail Keywords (also known as focus keyword) are the most commonly searched 30% of keywords. These are typically extremely competitive.
- Long-Tail Keywords consist of the other 70% of search traffic. They are more likely to consist of phrases and typically have far fewer average searches per month.
It works like any other paid keyword tools out there the industry, and includes the following features:
- Keyword Search - Perform your keyword research.
- Saved List - Save all your keywords in a folder.
- SiteRank - Track your keyword ranking in Google, Bing, and Yahoo
- Alphabet Soup - It uses the "google autocomplete" feature to display search results below the drop-down.
- Search History - It shows the history of the keywords you have searched previously.
- Search Analysis - Spy on your competitors' metrics and strategies.
- Brainstorming - If you face a writing block, you can use the brainstorming features to generate more writing ideas.
- Affiliate Program - To promote the Jaaxy program.
The Pricing Plan of Jaaxy is as follow:
1) Lite Version is FREE for Premium members of Wealthy Affiliate.
2) Pro Version - $49 per month
3) Enterprise Version - $99 per month.
Everything You Need to Drive Organic Traffic to Your Site:
- Find the best keywords for your website with Long Tail Pro.
- Learn how to turn keywords into rankings with Long Tail University.
- Track search engine rankings for free, with Long Tail Pro's Rank Tracker
WordPress Page Builder
Thrive Theme Builder
Thrive Theme Builder allows you to visually create and customize your header, footer, blog post templates, sidebar, page layout, category pages, search pages, 404s, and more and built with conversions in mind.
While the Shapeshift theme comes with pre-built page and landing page templates that you can load with one click, you'll also get page section templates so you can quickly customize specific sections on each page.
It's a well-known fact that your site's speed can affect search engine rankings and conversion.
In this respect, TTB has built-in the site speed optimization and coded all pages with page speed best practice (such as minification, caching, image optimization) without the technical hassle.
Plan of Thrive Theme Builder
The TTB 1 License Pack is USD97, while 5 Licenses Pack only is USD127. Thrive Member 25 License plus all plugin is $19/mo paid annually.
Divi and Page Builder
Out of the box, Divi has included the followings in the package:
- Divi "All-In-One Theme.
- Extra Magazine Theme.
- Bloom - Email Opt-in Plugin for WordPress.
- Monarch - Social Sharing Plugin.
- 40+ Website Elements.
- 800+ pre-made Designs.
- 100+ pre-made websites
- Divi WooCommerce Modules.
- 30 days money-back guarantee.
They have a yearly and Lifetime package with 1 license with complete access to unlimited websites and users.
The yearly package is USD89/year, while the lifetime package is $249 1-Time.
Elementor is easy to use, and you can create your site with a drag-and-drop interface but with limited design possibilities compared to its Pro version and other paid page builders.
If you're a newbie and wanted to create a more professional-looking website, you can give the free Elementor a try.
The Elementor Pro's price started at $49/year per site to $199/year for 1,000 sites.
It has proven to be an ultra-fast, lightweight, responsive, and reliable foundation for any website, and it works great with any page builder.
GeneratePress has a free and Pro version. The Pro version is only $49.95 per year and included many more advanced features.
Currently, there are 5 themes available to create your website:
- Kadence WordPress Theme
- Ascend WordPress Theme
- Pinnacle WordPress
- ThemeVirtue WordPress
- ThemeVirtue Bold WordPress Child Theme
There are 2 types of Kadence membership -yearly and Lifetime plans. The price is USD139 per year and USD449 for Lifetime access.
All their plans include:
- Use on Unlimited Websites.
- Support and updates.
- Include all themes and plugins.
- Access to all future themes and plugins.
- 30-day satisfaction guarantee.
We use Grammarly Premium, one of the best digital marketing tool for this purpose.
Grammarly helps us eliminate grammatical errors and find the perfect words to express yourself. It also checks for other writing issues. Further, it's plagiarism checker detects plagiarism in your text against 16B articles on the internet.
It comes in two plans: Free and Pro.
The free version has limited functionality. It checks only your grammatical and typo errors.
The Pro version comes with an advanced plagiarism checker, so you effectively get the Hemingway app features and DupliChecker in one very affordable package at $29.98/mth or $11.66 per month charged annually.
Grammarly is a digital marketing tool every affiliate marketer should use.
Further, it takes the data and presents it so that even beginner SEOs would understand.
The latest feature added to the tool is the "Content Editor," which allows creating perfectly optimized content from scratch and optimizing your existing pages.
Since we incorporated it into our technology stack, we noted a significant boost in our efficiency.
So we'd suggest that you make this digital marketing tool part of your overall SEO strategy, both for affiliate marketers and pretty much anyone involved in the digital marketing industry.
It's one of those digital marketing tools that you use and then wonders how you ever managed without it.
Digital Marketing Tool - Graphic Design
It enables you to create content, like quote photos, infographics, social media header artwork, photo collages, and videos.
A particularly handy feature of Canva is that you can size your artwork based on which social media platform you need it for and reschedule its publication.
Canva offers 2M of templates, backgrounds, icons, images, colors, and fonts to help you with your creations, and you will never run out inspiration.
We use Canva Pro to design all our images on this website as well as social media posts.
Presently, over 5 million individuals and businesses from all around the globe use this powerful software.
An alternative to Canva, Visme also offers a free account with limited features, and their most expensive plan for blogger is $25/mo (billed annually). It's well worth your investment.
Digital Marketing Software - Video Makers
DIGITAL MARKETING TOOLS - SALES FUNNEL
- Create code-free websites & landing pages
- Choose from 200+ high-converting templates
- Connect Leadpages to your email account, CRM, and more
- Boost conversion with AB tests and real-time guidance
- Enjoy unlimited page publishing, leads, and traffic
We use Thrive Leads to capture lead. It's a drag-and-drop editors, and there dozens of templates to choose from, and a stack of very powerful targeting options.
Put simply, Thrive Leads gives you complete control over where opt-in forms appear on your site for maximum conversion.
Further, you're able to run A/B testing, analysis and create opt-in form animations. Thrive Leads also able to integrate with more than 30 Email Marketing Service Providers for your to collect and manage your Email List.
We integrate GetResponse with Thrive Lead and they work extremely well to boost our conversion.
Are there downsides?
Yes, the reporting could be better, and the UI is a little clunky and could do with an update.
Thrive Leads prices start at $69/year for 1 site.
DIGITAL MARKETING TOOLS - Email Marketing
DIGITAL MARKETING TOOLS - SOCIAL MEDIA AUTOMATION
SEARCH ENGINE OPTIMIZATION (SEO)
Both are equally good but you may find Yoast a bit more complicated, but it helpful in your SEO.
This is another one SEO Tool - Ubersuggest by Neil Patel - an "All-In One Tool That Makes SEO Easy".
The main objective of Ubersuggest is to show you how to win the SEO game and get more traffic.
There are two versions of Ubersuggest - Free and Paid.
While, the free version will give you an overall view of your domain in term of organic keywords, organic monthly traffic, domain score and backlinks.
And, the paid version give you addition features in term of provisding you a daily in-dept report and get access to over 6 billion keywords, 2 trillion links, and 1 billion pieces of content.
It performs rank tracking, site audit, competitive analysis and keywords research too.
Don't buy backlinks instead earns them naturally. Google will penalize your website!
TRACKING & ANALYTICS
Google Analytics is the staple of all affiliate marketers who want to better understand how is their website performing.
It allows you to track all the useful information and statistics regarding your website, to let you understand how is your website is performing by analysing the audienue's behavior and activities conducted on your site.
The comprehensive report also shows you how much time your visitors are spending on your site, which pages they are visiting, the bouncing rate and much more.
Google Analytics also allows you to set goals so that you can measure your performance and take necessary action, if your goals are not achieved.
Therefore, Google Analytics is a must-have tool to monitor and keep track your website's performance.
Here's just some of what you can do with it ...
1) Track your entire sales funnel, no matter how complex
2) Bot filtering & click fraud protection
3) Automated & scientific split testing
4) Link cloaking & click rotators
5) Geotargeting & mobile optimization
6) Add retargeting pixels to any click
7) Integrate with affiliate networks in seconds
Avoid Traffic Exchange And Solo Ads as they are only bots and will hurts your ranking.
Amazon Affiliate WordPress Plugin (AAWP)
The (Amazon Affiliate WordPress Plugin) AAWP plugin conversion and Clickthrough rate (CTR) is amazing!
Once we started to use the plugin on our niche site, we saw an immediate increase in commissions. It also makes our site look much more professional.
We love tapping into the Amazon API to pull in whatever data we need for our product reviews, make our own charts and tables plus we know we're abiding by Amazon's TOS.
Further, you can even import lists of bestselling products with just a few clicks
AAWP isn’t free, but it is a must-have affiliate marketing tool for serious Amazon affiliates. The price for 1 site is EUR39.
One of the most frustrating parts of running an affiliate site is managing all of your links across different affiliate networks or campaigns.
Which is why you’ll need a link management tool.
ThirstyAffiliates makes building and managing affiliate links easy – it cloak your long ugly affiliate links as well as protect your commission from theft. ThirstyAffiliates also allows you to “nofollow” any of your affiliate links by default.
You can choose between the Free and Pro version, although the Pro version does cost $49 per site per year.
With that being said, the ThirstyAffiliates Pro does have really cool features, like automatic keyword linking, advanced reporting, and geolocation link redirects.
Thus, creating an affiliate link has never been easier.